Shortly after the IPO in 2015, a group of investors filed a class action lawsuit against Etsy claiming fraud. The suit claimed that Etsy's CEO and officers failed to disclose numerous problems with the site which could affect the stock price, among them that "more than 5 percent of all merchandise for sale on Etsy’s website may be either counterfeit or constitute trademark or copyright infringement” and that “brands are increasingly pursuing sellers on Etsy for trademark or copyright infringement, jeopardizing listing fees and commissions." The suit also claimed that Etsy management knew of the rampant trademark and copyright infringement but did little to stop it, and in fact worked to hide this information from potential investors.[76]
As not answering his stack of correspondence appeared impolite, the London socialite decided to speed up the task by enlisting his friend, artist J.C. Horsley, to design a festive card with a fill-in-the-blank salutation in 1843. The first-ever Christmas card soon inspired copycats, with holiday greetings taking off both in Britain and the United States by the end of the century.

What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.

Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.


There are countless DIY projects out there involving maps and those are simply in addition to just displaying them! I am a sucker for maps. I have always loved to travel and with every generation traveling a bit more than the one before, I think maps will only become increasing popular. Because of what people call travellust. So what do you do when you can’t travel as much as you would like? Just stare at maps, and make plans for one day. That’s what I do. We previously shared a very popular collection of vintage map printables, so we decided to add a few more of our favorites to your stash. Where are you traveling next? 
If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.

The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.


The eyedropper tool copies the color of any single pixel in the editing window and allows you to auto-populate a color wheel and create a custom palette. There’s also a photo analyzer tool to help you identify the dominant color in a photo to make a more informed design choice. Using these advanced editing tools takes some practice, but once you figure them out, you can create high-quality and customized cards from scratch. The biggest downside of this program is the lack of templates and graphics. Although, the included graphics are high-quality and showed no signs of distortion or pixilation when we moved and resized them to fit our test designs. This is a great greeting card software if you have basic design skills and want to create customized cards from scratch.
On the Etsy homepage, potential buyers can type a "product description" into the search bar,[14] or, alternatively, they can "browse" through a list of options on the left side of the homepage, which includes Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more.[15] Furthermore, buyers may choose from a list of categories by clicking on the "categories" link under "More Ways to Shop". This will bring the user to a page of over 30 categories, each containing subcategories.[16]

Print everything from flash cards and recipe cards to promotional cards and contact cards in a few simple steps with Avery Index Cards. The 3 inch x 5 inch cards are easy to design and print yourself using free printable designs and index card templates on the official website. Just personalize your template and print as many as you need. The micro-perforations make it easy to separate your cards quickly and cleanly, so you’re ready to get back to work in no time. Great for students, teachers, home and office use.

Get up-to-the-minute values for cards made from 1867 to 1989 that are graded by PSA, SGC, GAI and BVG/BGS. Access over 10,893,973 auction records by eBay and the hobby's major auction houses with thousands of auctions being posted daily. We currently have 15,409 different card sets totaling 383,720 cards with images and growing by the day. Each card has it's own profile page with in-depth auction information broken down by Grader/Grade into an easy-to-read grid.

There are also plenty of photo hosting sites you can use to store your image files online, including Google Photos, Dropbox, SmugMug and Photobucket. Most of these sites offer basic free storage for a small quantity of files, and they make it easy to label and organize your images as you see fit. Different sites have different features, but most offer premium paid services that may better suit your needs.


As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
If you are making cards or other products using third-party graphics, remember to check out the terms of the artist. Not all font creators, stamp and graphics designers, and other artists allow you to sell work that you have created using their work. Some of these companies have restrictions. These restrictions might include limiting the number of cards made from any one stamp in a year or how the cards may be sold (for instance from retail outlets only and not online or from markets). Some companies require that the stamp information is placed on the back of the card or that the designer's name is credited.

In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."[90]

46) Coffee Spoons Print. This fantastic coffee spoons printable was scanned from an antique silverware catalog. The print shows a collection of 15 silver coffee spoons, in all different patterns, fanned out in an oval shape. If you look closely you will see that each of the pattern names are next to the spoon. Some are very ornate and some are quite plain.
This card has optional greetings: Happy Father's Day!, Happy Birthday!, Happy Belated Birthday!, Have a Great Summer!, Warm Wishes!, Happy Camping!, Go on an Adventure!, Gone Camping!, Enjoy the Great Outdoors!, Good Luck!, Happy Retirement!, You're Invited!, Let's Go Camping!, Thinking of You!, Thank You!, Get Well Soon!, Just Saying Hi!, Have a Great Day!, [No Caption]
In 2011, in an effort to add social networking features to Etsy, the company implemented features that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.[101]
The market for Christmas collectibles is actually on the rise, according to Terry Kovel, co-author of the Kovels' Antiques & Collectibles Price Guide. "All of the holidays have gotten more popular in collecting," she tells GoodHousekeeping.com. "And the most popular one obviously is Christmas." Vintage cards in good condition can fetch about $10 to $50 apiece, she says, but particularly valuable ones can shoot up into the three- or even four-figure range.
One of our favorite games to play, giddy in our seats, while awaiting a bride’s first steps down the aisle is “guess the veil.” And if last year was all about glittery, jazzed-up versions that can affectionately be described as “extra,” this year brides are switching things up yet again, often opting to forgo veils entirely. “Brides are turning traditionalism on its head—literally—and rethinking the classic veil with showstopping modern alternatives,” says Dayna. From bridal hats to feathered headpieces, there’s a fresh head-topper for every bridal style.
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