On the Etsy homepage, potential buyers can type a "product description" into the search bar, or, alternatively, they can "browse" through a list of options on the left side of the homepage, which includes Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more. Furthermore, buyers may choose from a list of categories by clicking on the "categories" link under "More Ways to Shop". This will bring the user to a page of over 30 categories, each containing subcategories.
My granddaughter starts kindergarten this year and she has sight words she'll need to know. We made her a set of flash cards with all 300 of her sight words for the year. I needed to get them done and shipped off so she could get a head start and they were here before I knew it. Easy to use, did a mail merge and printed them all out with minor corrections, mostly of the mea culpa variety.
In 2014, Etsy garnered a revenue of US$195.6 million, but registered a net loss of US$15.2 million. The platform generates revenue primarily from three streams: its Marketplace revenue includes a fee of  5% of final sale value, which an Etsy seller pays for each completed transaction, on top of a listing fee of 20 cents per item; Seller Services, Etsy's fastest growing revenue stream, includes fees for services such as "Promoted Listings", payment processing, and purchases of shipping labels through the platform; while Other revenue includes fees received from third-party payment processors.
Recognizable cartoon figures like Snoopy, Mickey Mouse, and Felix the Cat also have a specific market, and then there's the big guy himself. Santa's look and demeanor has changed a lot over the years, but he's remained popular among buyers. Before Coca-Cola helped popularize our notion of Santa today, he often wore a green coat, or had elfish features instead more jolly ones.
In 2011, in an effort to add social networking features to Etsy, the company implemented features that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.
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Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile.
On March 3, 2015, Etsy announced that it had filed for a $100 million USD IPO. As of 2015, Etsy generated transactions worth US$1.93 billion on its platform, which has 54 million members. Etsy went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds. Less than a month later, Etsy stock dropped more than 8%. The stock closed at $30 on its first day of trading on April 16 and dropped down to $20.32 as of May 11.
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