Shortly after the IPO in 2015, a group of investors filed a class action lawsuit against Etsy claiming fraud. The suit claimed that Etsy's CEO and officers failed to disclose numerous problems with the site which could affect the stock price, among them that "more than 5 percent of all merchandise for sale on Etsy’s website may be either counterfeit or constitute trademark or copyright infringement” and that “brands are increasingly pursuing sellers on Etsy for trademark or copyright infringement, jeopardizing listing fees and commissions." The suit also claimed that Etsy management knew of the rampant trademark and copyright infringement but did little to stop it, and in fact worked to hide this information from potential investors.[76]
As we tested each program, we evaluated the quantity and quality of the graphics and templates it includes. To check clip art quality, we flipped, rotated, resized and recolored images. Both during the design process and after we printed our final designs, we made sure the graphics retained their shape and that they didn’t pixelate or have jagged edges. We also uploaded our own pictures to create personalized designs and to make sure the programs didn’t distort or corrupt our files.

Emailed, hand-delivered, or posted with a stamp, greeting cards are timeless expressions of thoughtfulness. Images and texts capture your message and speak for you in a personalized, custom greeting from our extensive gallery of selections. Every card is both printable and available to share online via email, Facebook or whatsapp and our Card Maker walks you through the simple process of using our template, step by step. Celebrate a birthday, congratulate an anniversary, express your thanks, say you’re sorry, or send caring thoughts for any holiday or occasion on the calendar from your computer, phone, or tablet. You’ll find designs and styles for every taste, and it’s easy to edit the text or write your own, add photos, and embellish with sticker images that match the mood of your card.
The site was launched in 2005[43] by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build.[44] Later Jared Tarbell joined the team. Former NPR executive Maria Thomas joined as COO in 2008, was promoted to CEO and left Etsy in December 2009. Robert Kalin resumed his role as CEO from December 2009 until July 2011.[45] Investors include Sean Meenan,[46] Albert Wenger,[47] Spencer and Judson Ain, Union Square Ventures, and founders of Flickr and Delicious.[48]
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.

The market for Christmas collectibles is actually on the rise, according to Terry Kovel, co-author of the Kovels' Antiques & Collectibles Price Guide. "All of the holidays have gotten more popular in collecting," she tells GoodHousekeeping.com. "And the most popular one obviously is Christmas." Vintage cards in good condition can fetch about $10 to $50 apiece, she says, but particularly valuable ones can shoot up into the three- or even four-figure range.


We've tested Mac greeting card software for over seven years and have spent another five years researching greeting card software for PCs. Recently, we spent close to 40 hours testing these programs, and based on our results, we think Canva is the best option. Canva updates its online platform regularly and gives you access to a large library of stylish, customizable templates. It’s also easy to use and navigate.  

Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.

As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]

Creating a shop on Etsy is free, however, each listing that is posted in the shop costs $0.20. Each listing will remain on the shop's page for a maximum of 4 months, or until someone buys the product. The prices of products are set by the shop owner, but Etsy claims 5% of the final sale price of each listing.[8] Shop owners are sent a bill at the end of every month detailing the fees Etsy has charged them, and they have until the 15th of the following month to pay the fees.[12] Sellers can choose which payment options to offer buyers; including credit cards, debit cards, and PayPal, among others.[13]
On October 1, 2013, Dickerson held an online Town Hall Meeting to announce that Etsy would now permit factory-made goods and drop shipping, provided the seller either designed or hired designers of the items, disclosed to Etsy their factory, disclosed that they used factories and took "ownership" of the process. In that meeting and afterward, Etsy claimed the meaning of the word "handmade" should be redefined to encompass factory made.[85]
In a lot of ways, these printable Christmas cards can be better than a box of them you'd buy at the store. Many of these printable Christmas cards can be customized with a personal greeting, message, card style, and some even let you add photos before printing. Put in a custom holiday newsletter before mailing, and you've got the perfect Christmas card.
If you are starting a business for the first time there's a wealth of support and information available including online groups. If you plan to sell on Etsy, you will find many tutorials available to get you started. You'll also find a wide selection of books published on the subject of running a successful handmade business. When looking at books, make sure you find books that are up to date. The market for selling handmade cards and other products is constantly changing. Another great option is online training and workshops. 
As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]
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