In February 2008, trouble at eBay, including a strike by some dissatisfied sellers, brought speculation that Etsy could be an increasing competitor.[55] At the same time, however, some Etsy sellers expressed discontentment with how Etsy was handling complaints about stores.[56] At the time, a comparison of the two websites included complaints that on Etsy, items are difficult to find, the interface "feels slow", and the buying and selling process is United States-centric.[57] Other reviewers enjoyed using Etsy's specialized search options,[58][59] including the "Shop Local" tool.[60]

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In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.[61] Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.[62] In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.[63] The company acknowledged concerns about vendors selling other people's work as their own.[64]
Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.
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As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]
Etsy is popular as a side-business,[19] as well as a place to buy goods made from recycled and upcycled materials,[20] along with less expensive or more unusual versions of mass-produced items.[21] The unique nature of many of the items for sale is part of their appeal to some shoppers.[22][23] Product photos on Etsy tend to be editorial or artistic instead of commercial catalog style.[24] Sellers can add tags to their products to help buyers find them,[25] and buyers can choose to search for items available locally.[26] Etsy staffers publish lists of featured items.[27]
There’s just something about a paper greeting card that never loses its charm for some of us. We like to hold the greeting in our hands, feel the crisp paper, run our fingers over the words and pictures as if we were trying to absorb the essence of the message. Most of all we like to see the handwritten notes and the signatures of our loved ones. While ecards may be viewed instantly and forgotten over time, printed cards can be saved, cherished and shared for years. Although ecards have replaced printed cards in many instances as the more convenient, inexpensive and quick mode of wishing one another, printed cards still retain that special quality that electronic messages cannot convey effectively.

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