I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
The eyedropper tool copies the color of any single pixel in the editing window and allows you to auto-populate a color wheel and create a custom palette. There’s also a photo analyzer tool to help you identify the dominant color in a photo to make a more informed design choice. Using these advanced editing tools takes some practice, but once you figure them out, you can create high-quality and customized cards from scratch. The biggest downside of this program is the lack of templates and graphics. Although, the included graphics are high-quality and showed no signs of distortion or pixilation when we moved and resized them to fit our test designs. This is a great greeting card software if you have basic design skills and want to create customized cards from scratch.
However, it’s hard to ignore that some of the graphic design tools Hallmark includes give you more control over your creations than even Canva, our best pick, which only has basic drag-n-drop tools. Also, it has more filters, fonts and effects than Canva, though neither program has photo editing tools such as those for cropping images and removing red-eye. Hallmark Card Studio comes with significantly fewer clip art choices than Canva, as well as some of the other greeting card design programs we tested. However, its graphics are high quality, so they are easy to resize and alter for your design. Though not quite trendy, there are a lot of cute and attractive graphics and templates that cover major and minor holidays and events as well as a host of other types of projects you can make, including ornaments, certificates and business cards. Unlike Canva, Hallmark includes templates for traditional single- and multi-fold cards. Hallmark Card Studio also offers a lot of support to help first-time users, including a searchable index, video tutorials and an in-software link to its website. In addition, it is one of the few services we reviewed that offers technical support over the phone.
Canva is the best place to design greeting cards if you have a Mac, but you can also use it to create hundreds of other projects, including business cards, flyers, book covers and infographics. In addition to being stylish, Canva’s images are high quality – you can move them around and resize them to fit your design without causing pixilation or creating jagged edges. And if you can’t find the right graphic in its huge library or you want to share a personal photo, you can upload your own. However, Canva is missing some basic photo editing tools, including a cropping tool and a red-eye remover, so you need to edit your images before you upload them. Also, it doesn’t have templates for traditional multi-fold cards like those you find in stores. Instead, it has templates to create flat, postcard-style cards. Another potential drawback is Canva is a subscription service. However, it’s easy to cancel your membership, so depending on the scope of your projects, it can end up costing less than some of the other programs we tested. There is also a decent free version, though it includes limited access to graphics. The service’s excellent support pages make it easy to figure out which membership is right for you or your business – its support information is searchable and detailed.
We've tested Mac greeting card software for over seven years and have spent another five years researching greeting card software for PCs. Recently, we spent close to 40 hours testing these programs, and based on our results, we think Canva is the best option. Canva updates its online platform regularly and gives you access to a large library of stylish, customizable templates. It’s also easy to use and navigate.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.