As co-owners of The Land of Lost Content, the world’s largest archive of 20th Century popular culture, we’re always thinking of new, exciting ways to make Britain’s rich cultural heritage relevant to the modern consumer. Our greeting card collection with Hallmark does exactly that, and features images from the 50s, 60s and 70s in a 12-part collection.
While it’s convenient to be able to find, upload, edit and incorporate images into your designs all in one space, none of the programs we reviewed have the full package of tools we looked for. As such, if you’re a dedicated Mac user, we recommend choosing greeting card design software based on the quality and style of its graphics rather than on its photo editing tools. If you also have a PC, you can check out our reviews of the best Windows-compatible greeting card programs, which have a better balance of editing tools and graphics.
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
Angie, where have you been all my (design) life?! Thank you so so much for doing all of this work and for sharing it with us. Wow. Absolutely incredible collection. Tell me, please, if I want to use a printout of something here as a background image in a mixed media piece, what is the cost? (I am working on a painting series, and one will be donated to an auction for charity; the others may be placed for sale at some point.) Thank you again!
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
Call her clairvoyant, but last year Dayna predicted statement sleeves would take the bridal fashion world by puffy, voluminous storm in 2019—and all signs point to an accurate forecast. But before you start conjuring up visions of rigid, restrictive Victorian getups, think again—these sleeves are loose, flowy, and thanks to sheer fabrics and patterned lace cutouts, even downright sexy. Dayna’s top picks for a “glamorous, romantic, and completely Insta-worthy” long-sleeved look? Retro bell sleeves and—wait for it—an effortless silk bridal caftan.