If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.

Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.[103]
A variety of products are sold on Etsy, including arts supplies, handmade products, and vintage pieces. Vintage pieces can only be listed if they are a minimum of 20 years old. In order to sell products on Etsy, users must create a username and have the option to create a shop name. The username cannot be changed once created. Since online signup appears for every region internationally, Etsy provides a global shipping feature.[11]

There’s just something about a paper greeting card that never loses its charm for some of us. We like to hold the greeting in our hands, feel the crisp paper, run our fingers over the words and pictures as if we were trying to absorb the essence of the message. Most of all we like to see the handwritten notes and the signatures of our loved ones. While ecards may be viewed instantly and forgotten over time, printed cards can be saved, cherished and shared for years. Although ecards have replaced printed cards in many instances as the more convenient, inexpensive and quick mode of wishing one another, printed cards still retain that special quality that electronic messages cannot convey effectively.
If you are starting a business for the first time there's a wealth of support and information available including online groups. If you plan to sell on Etsy, you will find many tutorials available to get you started. You'll also find a wide selection of books published on the subject of running a successful handmade business. When looking at books, make sure you find books that are up to date. The market for selling handmade cards and other products is constantly changing. Another great option is online training and workshops. 
Anymore, the price of a card can nearly equal a premium coffee, so “free” is a breath of fresh air, and you won’t encounter fine print exceptions or surprise fees. Complete your Printable Card project using your home printer or send your creation as an eCard from our site via email or Facebook from your computer, phone, or tablet. You can even download the image or PDF file and save it to portable storage media, if you’d like to take your design to a local shop for printing. As always, there’s no charge from us.
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Anymore, the price of a card can nearly equal a premium coffee, so “free” is a breath of fresh air, and you won’t encounter fine print exceptions or surprise fees. Complete your Printable Card project using your home printer or send your creation as an eCard from our site via email or Facebook from your computer, phone, or tablet. You can even download the image or PDF file and save it to portable storage media, if you’d like to take your design to a local shop for printing. As always, there’s no charge from us. 
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