Etsy's main office is located in Dumbo, Brooklyn, and it has hosted open crafting classes in the Etsy Labs. The site's technology, customer support, marketing, PR, business, and communications teams operate out of this office. Etsy Labs has a workspace that provides equipment and donated materials, where members gather to make items, take and teach workshops, and attend special events. Etsy also has an office in Berlin. In April 2012, Etsy announced that it was taking steps to hire more women engineers to improve the gender balance of its team, as a website with majority women users but few women engineers. By 2019, 30 percent of Etsy's engineers identified as "women or non-binary", and over 30 percent were people of color.
If you are making cards or other products using third-party graphics, remember to check out the terms of the artist. Not all font creators, stamp and graphics designers, and other artists allow you to sell work that you have created using their work. Some of these companies have restrictions. These restrictions might include limiting the number of cards made from any one stamp in a year or how the cards may be sold (for instance from retail outlets only and not online or from markets). Some companies require that the stamp information is placed on the back of the card or that the designer's name is credited.
We've tested Mac greeting card software for over seven years and have spent another five years researching greeting card software for PCs. Recently, we spent close to 40 hours testing these programs, and based on our results, we think Canva is the best option. Canva updates its online platform regularly and gives you access to a large library of stylish, customizable templates. It’s also easy to use and navigate.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.