In Etsy's first year, it attracted attention for frequently adding new tools and functionality to the site to help sellers gain exposure and traffic, including Adobe Flash-based visualizations and a taxonomy of categories with tags. Etsy passed $1.7 million in sales in May 2007. On July 29, Etsy had its one-millionth sale and anticipated its two-millionth sale would occur mid-December 2007. In November 2007, buyers spent $4.3 million purchasing 300,000 items for sale on Etsy, an increase of 43 percent from October 2007. In June 2007, it expected to be profitable by the fall, but in December 2007 it was not a profitable company. In January 2008, Etsy received an additional $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer.
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Call her clairvoyant, but last year Dayna predicted statement sleeves would take the bridal fashion world by puffy, voluminous storm in 2019—and all signs point to an accurate forecast. But before you start conjuring up visions of rigid, restrictive Victorian getups, think again—these sleeves are loose, flowy, and thanks to sheer fabrics and patterned lace cutouts, even downright sexy. Dayna’s top picks for a “glamorous, romantic, and completely Insta-worthy” long-sleeved look? Retro bell sleeves and—wait for it—an effortless silk bridal caftan.