On March 3, 2015, Etsy announced that it had filed for a $100 million USD IPO. As of 2015, Etsy generated transactions worth US$1.93 billion on its platform, which has 54 million members. Etsy went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds. Less than a month later, Etsy stock dropped more than 8%. The stock closed at $30 on its first day of trading on April 16 and dropped down to $20.32 as of May 11.
One of the first things to do is to decide where you are physically going to sell your cards. Are you going to sell online with your own store, on a managed platform such as Etsy, or through local businesses and crafts fairs? Word of mouth and selling cards to family and friends will only go so far when it comes to selling cards. Good research will help to determine the opportunities.
Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey.
Telling your mom happy birthday with meaningful birthday greeting cards has literally never been easier (really, we’re in a new age here). Just choose your favorite card (we know it can all be overwhelming, just go with your gut on this one), write your personal message, and hit send. Didn’t we say it was easy? Never go to the post office again. Send a birthday card online with Postable and your friends will love you! And just so you never forget another birthday again, make sure your birthday alerts are turned on.
I stumbled across this page while doing a google search for some vintage printables to test out my new printer because I wanted something I would actually use and not just toss and waste the paper. I can not say thank you enough…this is the most amazing resource I have ever seen and it is so kind of you to offer these! Thank you, thank you, a million times, thank you! I’ve bookmarked for the future and I’m so excited to pour over these later today.
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
47) French Settees. This is a circa 1850′s Paris print of two elegant ornate French settees. There are such amazing details on these ornate settee images, from the tassels, to the pillows, to the floral swags and garlands. I’ve included the original Sepia toned version, with all of its ageing and patina intact and a black and white version as well.
46) Coffee Spoons Print. This fantastic coffee spoons printable was scanned from an antique silverware catalog. The print shows a collection of 15 silver coffee spoons, in all different patterns, fanned out in an oval shape. If you look closely you will see that each of the pattern names are next to the spoon. Some are very ornate and some are quite plain.
If you are starting a business for the first time there's a wealth of support and information available including online groups. If you plan to sell on Etsy, you will find many tutorials available to get you started. You'll also find a wide selection of books published on the subject of running a successful handmade business. When looking at books, make sure you find books that are up to date. The market for selling handmade cards and other products is constantly changing. Another great option is online training and workshops.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.