In Etsy's first year, it attracted attention for frequently adding new tools and functionality to the site to help sellers gain exposure and traffic, including Adobe Flash-based visualizations and a taxonomy of categories with tags. Etsy passed $1.7 million in sales in May 2007. On July 29, Etsy had its one-millionth sale and anticipated its two-millionth sale would occur mid-December 2007. In November 2007, buyers spent $4.3 million purchasing 300,000 items for sale on Etsy, an increase of 43 percent from October 2007. In June 2007, it expected to be profitable by the fall, but in December 2007 it was not a profitable company. In January 2008, Etsy received an additional $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer.
As we tested each program, we evaluated the quantity and quality of the graphics and templates it includes. To check clip art quality, we flipped, rotated, resized and recolored images. Both during the design process and after we printed our final designs, we made sure the graphics retained their shape and that they didn’t pixelate or have jagged edges. We also uploaded our own pictures to create personalized designs and to make sure the programs didn’t distort or corrupt our files.
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