Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.
Creating a shop on Etsy is free, however, each listing that is posted in the shop costs $0.20. Each listing will remain on the shop's page for a maximum of 4 months, or until someone buys the product. The prices of products are set by the shop owner, but Etsy claims 5% of the final sale price of each listing. Shop owners are sent a bill at the end of every month detailing the fees Etsy has charged them, and they have until the 15th of the following month to pay the fees. Sellers can choose which payment options to offer buyers; including credit cards, debit cards, and PayPal, among others.
Digital stamps are like any .png file. They can be resized in a photo editing program, which means you can choose a size to suit the card or layout or craft item you have in mind! Once they have been printed out, digital stamps can be used in much the same way as traditional stamps. They can be colored and embellished. The finished images can be cut out and incorporated into handmade cards, gift tags, scrapbooks and a whole wide range of papercraft projects.
Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey.
Marketing and promoting the business, creating new designs, sourcing products, and administration are the other aspects of running a business that will eat into the time available. You will need to allow for over half your time to be spent on the business side of things. You will also need to think about how you will handle the business if you decide to take a vacation, if you get ill, or managing extremely busy periods. This is why good planning is essential. It will help you avoid any nasty surprises later on.
Still, if you prefer to use your own photos and images and want to create quarter- or half-fold cards, Greeting Box may be a good fit. Since Greeting Box doesn’t have photo editing tools, you need to use another application, such as Apple’s Photos, to correct red-eye and crop images before you upload them. Once the images are in the software, you can only drag, layer, rotate and reverse them. There’s also a transparency option, but compared to Hallmark Card Studio’s design suite, which includes more effects and filters, Greeting Box’s tools are very basic. This program’s biggest benefit is its price – it only costs $9.99. Other greeting cards programs cost between $40.00 and $50.00. Our best pick, Canva, is a subscription service with a fee that, over time, can make it cost even more. While Canva has a limited free version, it can be frustrating to only have access to some of the features and graphics, and Greeting Box gives you full access with your initial download. Also, you can order more clip art directly from Greeting Box for a few extra dollars.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.