There is a plethora of photo editing tools that come with Mac computers, but it’s easier creating greeting cards when tools are in the same program. It has more than 165,000 royalty free images and 4,800+ templates to help you build a customized card for any occasion. All the editing tools are on the main page, which looks a bit cluttered. You hover the mouse over each tool for its name if you are having a hard time deciphering the images. You can print and export your finalized projects, but PrintMaster Platinum doesn’t have a sharing feature for popular social media platforms.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.