Etsy's main office is located in Dumbo, Brooklyn, and it has hosted open crafting classes in the Etsy Labs. The site's technology, customer support, marketing, PR, business, and communications teams operate out of this office. Etsy Labs has a workspace that provides equipment and donated materials, where members gather to make items, take and teach workshops, and attend special events. Etsy also has an office in Berlin. In April 2012, Etsy announced that it was taking steps to hire more women engineers to improve the gender balance of its team, as a website with majority women users but few women engineers. By 2019, 30 percent of Etsy's engineers identified as "women or non-binary", and over 30 percent were people of color.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.