In this section, you can actually design and create your own card and print it out in your home to send to family and friends. There is a template to which you can upload a personal or family photo from your computer or choose one of the many images available on the site. You can also choose from among the many message options and also add your own personal note. Print it out and voila! You have your own custom paper greeting card that you can sign, seal with love and send just in time for the special occasion!
Think about the product that you are selling. Put together a product development plan that shows how versatile your idea is. Can it grow? Does that product spawn other products or idea that can potentially sell? While simply making some cards and putting them up for sale might prove successful, you will likely need more than the initial product. A product development plan will help take out the guesswork of how to make products that sell.
On Oct 1, 2013, Etsy changed its policy to allow sellers to outsource production to third parties and factories and to use shipping or fulfillment services. The new rules allow products to be labeled "handmade" as long as the original idea for that item — or its "authorship" as C.E.O. Dickerson says — comes from its respective seller. Further, the policy changes allow Etsy businesses to hire as many employees as they deem necessary (including workers in different locations) and allow sellers to ship orders via third-party couriers rather than the post office.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
However, it’s hard to ignore that some of the graphic design tools Hallmark includes give you more control over your creations than even Canva, our best pick, which only has basic drag-n-drop tools. Also, it has more filters, fonts and effects than Canva, though neither program has photo editing tools such as those for cropping images and removing red-eye. Hallmark Card Studio comes with significantly fewer clip art choices than Canva, as well as some of the other greeting card design programs we tested. However, its graphics are high quality, so they are easy to resize and alter for your design. Though not quite trendy, there are a lot of cute and attractive graphics and templates that cover major and minor holidays and events as well as a host of other types of projects you can make, including ornaments, certificates and business cards. Unlike Canva, Hallmark includes templates for traditional single- and multi-fold cards. Hallmark Card Studio also offers a lot of support to help first-time users, including a searchable index, video tutorials and an in-software link to its website. In addition, it is one of the few services we reviewed that offers technical support over the phone.
What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.
Recognizable cartoon figures like Snoopy, Mickey Mouse, and Felix the Cat also have a specific market, and then there's the big guy himself. Santa's look and demeanor has changed a lot over the years, but he's remained popular among buyers. Before Coca-Cola helped popularize our notion of Santa today, he often wore a green coat, or had elfish features instead more jolly ones.
Still, if you prefer to use your own photos and images and want to create quarter- or half-fold cards, Greeting Box may be a good fit. Since Greeting Box doesn’t have photo editing tools, you need to use another application, such as Apple’s Photos, to correct red-eye and crop images before you upload them. Once the images are in the software, you can only drag, layer, rotate and reverse them. There’s also a transparency option, but compared to Hallmark Card Studio’s design suite, which includes more effects and filters, Greeting Box’s tools are very basic. This program’s biggest benefit is its price – it only costs $9.99. Other greeting cards programs cost between $40.00 and $50.00. Our best pick, Canva, is a subscription service with a fee that, over time, can make it cost even more. While Canva has a limited free version, it can be frustrating to only have access to some of the features and graphics, and Greeting Box gives you full access with your initial download. Also, you can order more clip art directly from Greeting Box for a few extra dollars.
Velvet guestbooks. Paper bow-ties. Raw stone cufflinks. “Unexpected materials are a clever way to really draw friends and family into your celebration,” says Dayna. Keep guests guessing with a range of surface textures and finishes in unanticipated presentations—like this custom leather bouquet wrap, which serves as the ultimate rugged complement to any romantic flower arrangement. Tactile details that beg for a closer look (and maybe even a hands-on touch) encourage attendees to stay engaged in the moment—because there’s nothing wrong with snapping a picture, but some things are best experienced IRL.
In Etsy's first year, it attracted attention for frequently adding new tools and functionality to the site to help sellers gain exposure and traffic, including Adobe Flash-based visualizations and a taxonomy of categories with tags. Etsy passed $1.7 million in sales in May 2007. On July 29, Etsy had its one-millionth sale and anticipated its two-millionth sale would occur mid-December 2007. In November 2007, buyers spent $4.3 million purchasing 300,000 items for sale on Etsy, an increase of 43 percent from October 2007. In June 2007, it expected to be profitable by the fall, but in December 2007 it was not a profitable company. In January 2008, Etsy received an additional $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer.
Features Clean Edge technology provides smooth, non-perforated edges. Ultra-fine perforations separate cards cleanly and easily. Heavyweight cardstock features ultra-fine perforations so cards separate cleanly and easily. Folds and sits atop any flat surface. High quality, heavyweight cardstock. Heavyweight cardstock feeds directly from printer tray.
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