As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay. Etsy has been compared to "a crafty cross between Amazon and eBay", and to "your grandma's basement". Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals Bonanza (formerly Bonanzle and 1000 Markets) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada, Artfire is based in the United States, and Hello Pretty is an online craft marketplace targeted at South Africans. Tindie is based in Portland, Oregon, and focuses on technology and electronics. ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
This versatile pack of 150 printable cards is wonderful for designing and printing your own sales & marketing collateral, flash cards, recipes, coupons, RSVP cards, decorative post cards and more. These blank index cards are unlined, ready for whatever destiny you have planned for them. They are ideal for the classroom, homework, studying, filing and contact information cards. A micro-perforated design makes them quick and easy to separate, so you can maximize your productivity at your workplace, classroom or home. Choose from the thousands of free templates and designs at avery.com/templates to add attention-grabbing text and graphics to both sides of your blank index card, and then print them out on your laser or inkjet printer for exceptional smudge and jam-free results. Convenient, easy-to-use and endlessly customizable, these unruled index cards are an unbeatable choice for an all-purpose printable card.
As with editing tools, Macs have built-in sharing features you can access through your Apple account. When you save a file to your computer, you can use Finder to connect to social media or iCloud and share your projects from there. Because of this, most Mac greeting card applications don’t include features that let you share your finished cards to social media directly from the software.
I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.