Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.
On March 3, 2015, Etsy announced that it had filed for a $100 million USD IPO.[6][72] As of 2015, Etsy generated transactions worth US$1.93 billion on its platform, which has 54 million members.[73] Etsy went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds.[74] Less than a month later, Etsy stock dropped more than 8%. The stock closed at $30 on its first day of trading on April 16 and dropped down to $20.32 as of May 11.[75]
While it’s convenient to be able to find, upload, edit and incorporate images into your designs all in one space, none of the programs we reviewed have the full package of tools we looked for. As such, if you’re a dedicated Mac user, we recommend choosing greeting card design software based on the quality and style of its graphics rather than on its photo editing tools. If you also have a PC, you can check out our reviews of the best Windows-compatible greeting card programs, which have a better balance of editing tools and graphics.

Have I made my point yet?  They are not kidding when they say bioDIVERSITY.  There is literally every form of living thing available to choose from.  Butterflies and water fowl, more frogs, turtles and lizards than I ever knew existed.  Weird fancy pigeons, big and small game animals…it just goes on and on and on.  The only bad part is you can’t search for specific images but hey, it’s free!
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