One of the first things to do is to decide where you are physically going to sell your cards. Are you going to sell online with your own store, on a managed platform such as Etsy, or through local businesses and crafts fairs? Word of mouth and selling cards to family and friends will only go so far when it comes to selling cards. Good research will help to determine the opportunities.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
Hi Angie! Just wanted to contact you about using a couple of your vintage portraits on our church website. We’re doing a promotion for our church directory, trying to encourage folks to get in and get their photos taken and I wanted to do a slide using the couple that could be a wedding photo and the one of the grandma in the garden. While it’s not exactly a “commercial” use, it’s a little more than a “personal” use so I wanted to be sure and have permission before using them! I’m a big fan of your blog and Facebook page and have gained so much inspiration from you! Thanks so much!
DLTK's Standard Printable Greeting Cards - these are the cards we've always had on the site. They include birthday cards, thank-you cards, birthday invitations and a wide variety of other types of cards you can print in either color or B&W. Over 1000 cards in over 100 different themes are available. You cannot type your own messages on-line on these ones.
A couple of years ago, I shared this post about an incredible resource for printing vintage botanical art prints – Botanicus – the free, Web-based encyclopedia of digitized botanical literature from the Missouri Botanical Garden Library. When I found that resource, I couldn’t believe how many incredible and totally free images were just out there on the web to be printed and framed. It’s a budget decorator’s dream! I really didn’t think it could get any better – BUT IT JUST DID!
What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.
Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.