If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.
Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile. 
Digital stamps are like any .png file. They can be resized in a photo editing program, which means you can choose a size to suit the card or layout or craft item you have in mind! Once they have been printed out, digital stamps can be used in much the same way as traditional stamps. They can be colored and embellished. The finished images can be cut out and incorporated into handmade cards, gift tags, scrapbooks and a whole wide range of papercraft projects.
In March 2011, Etsy "introduced a Facebook-style social networking system called People Search...to help buyers and sellers connect with each other and become friends". By doing so, Etsy made any past purchase with feedback easily searchable, which caused many complaints. Etsy then made changes to the site to better guard information regarding users' purchases.[68]

Good news for all engaged Friends fanatics: “Over the last few years, ‘90s trends have resurfaced in both the fashion and home decor realms, and now they’re taking hold for weddings,” says Dayna. Think classic slip dresses, dazzling rhinestone accessories, reception-ready fanny packs, and—a nod to everyone’s favorite old-school hair clip—a butterfly-adorned bridal headpiece. So whether you were rooting for Ross and Rachel from the get-go (they were on a break!), or more invested in Monica and Chandler’s covert affair, celebrate your own love story surrounded by a slew of throwback touches straight out of Central Perk.
The site was launched in 2005[43] by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build.[44] Later Jared Tarbell joined the team. Former NPR executive Maria Thomas joined as COO in 2008, was promoted to CEO and left Etsy in December 2009. Robert Kalin resumed his role as CEO from December 2009 until July 2011.[45] Investors include Sean Meenan,[46] Albert Wenger,[47] Spencer and Judson Ain, Union Square Ventures, and founders of Flickr and Delicious.[48]
As we tested each program, we evaluated the quantity and quality of the graphics and templates it includes. To check clip art quality, we flipped, rotated, resized and recolored images. Both during the design process and after we printed our final designs, we made sure the graphics retained their shape and that they didn’t pixelate or have jagged edges. We also uploaded our own pictures to create personalized designs and to make sure the programs didn’t distort or corrupt our files.

If you are starting a business for the first time there's a wealth of support and information available including online groups. If you plan to sell on Etsy, you will find many tutorials available to get you started. You'll also find a wide selection of books published on the subject of running a successful handmade business. When looking at books, make sure you find books that are up to date. The market for selling handmade cards and other products is constantly changing. Another great option is online training and workshops. 
Anymore, the price of a card can nearly equal a premium coffee, so “free” is a breath of fresh air, and you won’t encounter fine print exceptions or surprise fees. Complete your Printable Card project using your home printer or send your creation as an eCard from our site via email or Facebook from your computer, phone, or tablet. You can even download the image or PDF file and save it to portable storage media, if you’d like to take your design to a local shop for printing. As always, there’s no charge from us.
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