The site was launched in 2005[43] by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build.[44] Later Jared Tarbell joined the team. Former NPR executive Maria Thomas joined as COO in 2008, was promoted to CEO and left Etsy in December 2009. Robert Kalin resumed his role as CEO from December 2009 until July 2011.[45] Investors include Sean Meenan,[46] Albert Wenger,[47] Spencer and Judson Ain, Union Square Ventures, and founders of Flickr and Delicious.[48]
If you are making cards or other products using third-party graphics, remember to check out the terms of the artist. Not all font creators, stamp and graphics designers, and other artists allow you to sell work that you have created using their work. Some of these companies have restrictions. These restrictions might include limiting the number of cards made from any one stamp in a year or how the cards may be sold (for instance from retail outlets only and not online or from markets). Some companies require that the stamp information is placed on the back of the card or that the designer's name is credited.

Still, if you prefer to use your own photos and images and want to create quarter- or half-fold cards, Greeting Box may be a good fit. Since Greeting Box doesn’t have photo editing tools, you need to use another application, such as Apple’s Photos, to correct red-eye and crop images before you upload them. Once the images are in the software, you can only drag, layer, rotate and reverse them. There’s also a transparency option, but compared to Hallmark Card Studio’s design suite, which includes more effects and filters, Greeting Box’s tools are very basic. This program’s biggest benefit is its price – it only costs $9.99. Other greeting cards programs cost between $40.00 and $50.00. Our best pick, Canva, is a subscription service with a fee that, over time, can make it cost even more. While Canva has a limited free version, it can be frustrating to only have access to some of the features and graphics, and Greeting Box gives you full access with your initial download. Also, you can order more clip art directly from Greeting Box for a few extra dollars.


The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
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