In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
Marketing and promoting the business, creating new designs, sourcing products, and administration are the other aspects of running a business that will eat into the time available. You will need to allow for over half your time to be spent on the business side of things. You will also need to think about how you will handle the business if you decide to take a vacation, if you get ill, or managing extremely busy periods. This is why good planning is essential. It will help you avoid any nasty surprises later on.
Have I made my point yet? They are not kidding when they say bioDIVERSITY. There is literally every form of living thing available to choose from. Butterflies and water fowl, more frogs, turtles and lizards than I ever knew existed. Weird fancy pigeons, big and small game animals…it just goes on and on and on. The only bad part is you can’t search for specific images but hey, it’s free!