Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
Many of the hobby's biggest collectors and dealers utilize our web site to stay informed on the value of a sports card before they purchase or sell it. They understand that having a tool that can give them a historic breakdown on how much a graded sports card sold for in the past, and that is updated every 15 minutes, is essential when making an educated purchase or sale. Before making your next purchase or sale, use the price guide that the pro's use to maximize on your sports card investments.
In September 2015, Etsy made further changes to its manufacturing policy with the launch of Etsy Manufacturing, a marketplace allowing sellers to connect with outside manufacturers to fabricate their products. Manufacturers must be reviewed and approved by Etsy to ensure they adhere to certain criteria, although Etsy will not conduct visits or in-person inspections. Sellers must apply and be approved to work with any partners listed on Etsy Manufacturing and are required to disclose their use of outside manufacturers on their pages.[108]
Velvet guestbooks. Paper bow-ties. Raw stone cufflinks. “Unexpected materials are a clever way to really draw friends and family into your celebration,” says Dayna. Keep guests guessing with a range of surface textures and finishes in unanticipated presentations—like this custom leather bouquet wrap, which serves as the ultimate rugged complement to any romantic flower arrangement. Tactile details that beg for a closer look (and maybe even a hands-on touch) encourage attendees to stay engaged in the moment—because there’s nothing wrong with snapping a picture, but some things are best experienced IRL.

I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.


The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
×