One of our favorite games to play, giddy in our seats, while awaiting a bride’s first steps down the aisle is “guess the veil.” And if last year was all about glittery, jazzed-up versions that can affectionately be described as “extra,” this year brides are switching things up yet again, often opting to forgo veils entirely. “Brides are turning traditionalism on its head—literally—and rethinking the classic veil with showstopping modern alternatives,” says Dayna. From bridal hats to feathered headpieces, there’s a fresh head-topper for every bridal style.
There is an increasing number of online craft marketplaces, such as Etsy, Amazon's Handmade, Artfire, and many other specialist sites. Selling online is a viable proposition for anyone with access to the internet. No technical skills are required to set up an online store within these online handmade marketplaces. Starting a store on Etsy is relatively quick and easy to do. But, you will need to work hard at taking top-notch photos of your cards, crafting superb product descriptions, and learning about search engine optimization and keywords to really get your online business off the ground. Don't worry if this sounds daunting, the Etsy seller's handbook is a fabulous source of information and will help you get started.
If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.
What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.
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This card has optional greetings: Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy Christmas!, Happy New Year!, Have an Ice Day!, Thank You!, Celebrate!, Happy Solstice!, Happy Birthday!, Happy Belated Birthday!, Happy Anniversary!, Happy Valentine's Day!, I Love You!, Get Well Soon!, Congratulations!, You're Invited!, Come to the Party!, Just Saying Hi!, Thinking of You!, [No Caption]
“As the world becomes increasingly eco-conscious, couples are choosing stylish and sustainable solutions for their weddings,” says Dayna. “Incorporating biodegradable floral confetti, vintage decor and even reusable straws are just a few ways to bring earth-friendly values into your big day.” And going green doesn’t have to mean skimping on personalized details. Case in point: this super customizable (and thoroughly charming) cake topper made from recycled cardstock.
As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay. Etsy has been compared to "a crafty cross between Amazon and eBay", and to "your grandma's basement". Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals Bonanza (formerly Bonanzle and 1000 Markets) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada, Artfire is based in the United States, and Hello Pretty is an online craft marketplace targeted at South Africans. Tindie is based in Portland, Oregon, and focuses on technology and electronics. ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.