In September 2015, Etsy made further changes to its manufacturing policy with the launch of Etsy Manufacturing, a marketplace allowing sellers to connect with outside manufacturers to fabricate their products. Manufacturers must be reviewed and approved by Etsy to ensure they adhere to certain criteria, although Etsy will not conduct visits or in-person inspections. Sellers must apply and be approved to work with any partners listed on Etsy Manufacturing and are required to disclose their use of outside manufacturers on their pages.[108]

After you’ve picked out the perfect card for your man of the hour, use our online design tool to give it one last touch-up around the collars and cufflinks. Pick out new fonts and colors to draft your message with and finish your delivery with a custom envelope liner and backdrop—making online delivery as rapturous an unveiling as a special delivery. You can add your recipient’s name to the online address book for next year’s card, too, to save filing time in your contacts..


Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
You wouldn’t get everyone in your life the same birthday present, so don’t settle for anything less than the perfect happy birthday card for your honoree. Start with a card featuring cake, macarons, or balloons in vivid colors and patterns that you’d never find at the party supply store. Cards stamped in silver, rose gold, and gold foil make every birthday a milestone (we won’t guess which one). There are even new rainbow and holographic foil choices for the recipient who lives in the future, but can’t resist a wee bit of sparkle. For something truly unique to the two of you, our photo birthday cards let you use a snapshot as the backdrop to your fond wishes—a lovely memento of the previous year, and the many more to come. It’s easy to add photos, crop and filter them, and accentuate your delivery with an envelope liner or designed online backdrop. If you’re a label-conscious gift-giver, pick out a card from design luminaries and master stationers like kate spade new york and Mr. Boddington’s Studio. There’s something for pretty, witty, or just plain silly birthday boys and girls, at every level of taste and rarefaction. (And laughs. Don’t forget laughs.) We’ll make it easier to deliver, too. Once you’ve chosen just the right card for your superannuated friend, use our online design tool to customize the wording and wrap up any lingering details with a figurative bow.
Think about the product that you are selling. Put together a product development plan that shows how versatile your idea is. Can it grow? Does that product spawn other products or idea that can potentially sell? While simply making some cards and putting them up for sale might prove successful, you will likely need more than the initial product. A product development plan will help take out the guesswork of how to make products that sell.
Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.[103]
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