As of December 31, 2014, Etsy had 54 million users registered as members,[4] and the online marketplace for handmade and vintage goods connected 1.4 million sellers with 19.8 million buyers.[5] At the end of 2014, Etsy had 685 employees,[6] and had 29 million items listed.[7] In 2014, Etsy had total sales, or Gross Merchandise Sales (GMS), of US$1.93 billion on the platform.[4] Of this, 36.1% came from purchases made on mobile devices and 30.9% was generated outside the US.[4]

Think about the product that you are selling. Put together a product development plan that shows how versatile your idea is. Can it grow? Does that product spawn other products or idea that can potentially sell? While simply making some cards and putting them up for sale might prove successful, you will likely need more than the initial product. A product development plan will help take out the guesswork of how to make products that sell.
The programs we tested range in price from $10 to $50. Our favorite greeting card software for Mac landed near the bottom of that price range at $13 and has the best selection of templates and graphics. Some of the $40 programs have better sharing options and editing tools, but if you don’t need thousands of templates, we suggest checking out the low-cost software we tested.
In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."[90]

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One of our favorite games to play, giddy in our seats, while awaiting a bride’s first steps down the aisle is “guess the veil.” And if last year was all about glittery, jazzed-up versions that can affectionately be described as “extra,” this year brides are switching things up yet again, often opting to forgo veils entirely. “Brides are turning traditionalism on its head—literally—and rethinking the classic veil with showstopping modern alternatives,” says Dayna. From bridal hats to feathered headpieces, there’s a fresh head-topper for every bridal style.
There is an increasing number of online craft marketplaces, such as Etsy, Amazon's Handmade, Artfire, and many other specialist sites. Selling online is a viable proposition for anyone with access to the internet. No technical skills are required to set up an online store within these online handmade marketplaces. Starting a store on Etsy is relatively quick and easy to do. But, you will need to work hard at taking top-notch photos of your cards, crafting superb product descriptions, and learning about search engine optimization and keywords to really get your online business off the ground. Don't worry if this sounds daunting, the Etsy seller's handbook is a fabulous source of information and will help you get started.
This card has optional greetings: Happy New Year, Kung Hei Fat Choi, Wishing You Happiness and Prosperity, Happy Spring, Welcome Spring, Celebrate New Beginnings, Hope Springs Eternal, Stay Strong, With Sympathy, Have a Peaceful Day, Happy Birthday, Happy Anniversary, Thank You, Thinking of You, Get Well Soon, Just Saying Hi, You're Invited, Good Luck, [No Caption]

We downloaded the available Mac greeting card programs – there are only six we could find that keep their software up to date and seemed safe to download – and tested them over the course of several weeks. In total, we spent about 40 hours designing cards and playing with the programs’ features so we could make well-informed comparisons between them. We created some event and holiday cards from scratch and with the provided templates. In each program, we also made invitations to a summer ice cream party to see if the software could help us make the designs we had in our heads a reality.


Social media is a great place to get the word out about your handmade cards. Whether it's Pinterest, Facebook, Instagram, or another outlet, you have a tremendous opportunity to reach a wide group of people the world over. Look for Facebook sales groups, which are groups that allow selling to members. Some groups do not allow selling and you will risk coming over as spammy if you post in these groups without permission. Do a search on Facebook for Etsy groups. There are plenty to choose from. Instagram can also be a great place to show your work, just make sure that the link in your profile is to your store.
Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile. 
In September 2015, Etsy made further changes to its manufacturing policy with the launch of Etsy Manufacturing, a marketplace allowing sellers to connect with outside manufacturers to fabricate their products. Manufacturers must be reviewed and approved by Etsy to ensure they adhere to certain criteria, although Etsy will not conduct visits or in-person inspections. Sellers must apply and be approved to work with any partners listed on Etsy Manufacturing and are required to disclose their use of outside manufacturers on their pages.[108]

This card has optional greetings: Happy New Year, Kung Hei Fat Choi, Wishing You Happiness and Prosperity, Happy Spring, Welcome Spring, Celebrate New Beginnings, Hope Springs Eternal, Stay Strong, With Sympathy, Have a Peaceful Day, Happy Birthday, Happy Anniversary, Thank You, Thinking of You, Get Well Soon, Just Saying Hi, You're Invited, Good Luck, [No Caption]


If you are starting a business for the first time there's a wealth of support and information available including online groups. If you plan to sell on Etsy, you will find many tutorials available to get you started. You'll also find a wide selection of books published on the subject of running a successful handmade business. When looking at books, make sure you find books that are up to date. The market for selling handmade cards and other products is constantly changing. Another great option is online training and workshops. 
As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]
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