In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.[61] Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.[62] In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.[63] The company acknowledged concerns about vendors selling other people's work as their own.[64]

Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.

I forgot your birthday And I'm feeling bad I forgot your birthday and now I'm so sad. I'm a silly, silly poo head Lawd, I'm a silly poo poo head I'm a silly poo poo head And I'm wishing I was dead. I forgot your birthday. You're such a good person And I like you a lot You mean so much to me Can't believe that I forgot I've been going crazy How much more can I take? I missed your birthday And I'm sure I missed the cake. I'm a silly poo poo head Lawd, I'm a silly poo poo head I'm a silly poo poo head And I'm wishing I was dead. I forgot your birthday. I'm all tore up inside. You're such a special person to me. I can't believe I've been such a silly poo poo head. Only a silly poo poo head would forget your birthday. Can you forgive me? Oh, pretty please. I'm a silly poo poo head. And I'm wishing I was dead. I forgot your birthday. Sorry about that. It won't happen again. Hope it was happy...!

This card has optional greetings: Happy Birthday!, Happy Belated Birthday!, Thank You!, Thinking of You!, Just Saying Hi!, Get Well Soon!, Bon Voyage!, Have a Great Trip!, Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy New Year!, Spring is Coming!, Welcome Spring!, Happy Spring!, Warm Wishes!, You're Invited!, Good Luck!, Congratulations!
Anymore, the price of a card can nearly equal a premium coffee, so “free” is a breath of fresh air, and you won’t encounter fine print exceptions or surprise fees. Complete your Printable Card project using your home printer or send your creation as an eCard from our site via email or Facebook from your computer, phone, or tablet. You can even download the image or PDF file and save it to portable storage media, if you’d like to take your design to a local shop for printing. As always, there’s no charge from us.
Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.[103] 
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