As of December 31, 2014, Etsy had 54 million users registered as members,[4] and the online marketplace for handmade and vintage goods connected 1.4 million sellers with 19.8 million buyers.[5] At the end of 2014, Etsy had 685 employees,[6] and had 29 million items listed.[7] In 2014, Etsy had total sales, or Gross Merchandise Sales (GMS), of US$1.93 billion on the platform.[4] Of this, 36.1% came from purchases made on mobile devices and 30.9% was generated outside the US.[4]

There’s just something about a paper greeting card that never loses its charm for some of us. We like to hold the greeting in our hands, feel the crisp paper, run our fingers over the words and pictures as if we were trying to absorb the essence of the message. Most of all we like to see the handwritten notes and the signatures of our loved ones. While ecards may be viewed instantly and forgotten over time, printed cards can be saved, cherished and shared for years. Although ecards have replaced printed cards in many instances as the more convenient, inexpensive and quick mode of wishing one another, printed cards still retain that special quality that electronic messages cannot convey effectively.
Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
As we tested each program, we evaluated the quantity and quality of the graphics and templates it includes. To check clip art quality, we flipped, rotated, resized and recolored images. Both during the design process and after we printed our final designs, we made sure the graphics retained their shape and that they didn’t pixelate or have jagged edges. We also uploaded our own pictures to create personalized designs and to make sure the programs didn’t distort or corrupt our files.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.

Anymore, the price of a card can nearly equal a premium coffee, so “free” is a breath of fresh air, and you won’t encounter fine print exceptions or surprise fees. Complete your Printable Card project using your home printer or send your creation as an eCard from our site via email or Facebook from your computer, phone, or tablet. You can even download the image or PDF file and save it to portable storage media, if you’d like to take your design to a local shop for printing. As always, there’s no charge from us.
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