Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey.
Can you keep a secret? “Taking a cue from a certain celebrity wedding, this year couples are saying ‘I do’ with covert messages incorporated into their attire and accessories,” says Dayna. Whether you stamp a custom message on a tie bar, sew a sentimental patch into the lining of your gown, or opt for matching rings that come together to form the letters of your choice, these ultra-personalized touches prove that sometimes the most special details are the ones your guests can’t see.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.