In Etsy's first year, it attracted attention for frequently adding new tools and functionality to the site to help sellers gain exposure and traffic, including Adobe Flash-based visualizations and a taxonomy of categories with tags.[51] Etsy passed $1.7 million in sales in May 2007.[52] On July 29, Etsy had its one-millionth sale and anticipated its two-millionth sale would occur mid-December 2007. In November 2007, buyers spent $4.3 million purchasing 300,000 items for sale on Etsy, an increase of 43 percent from October 2007.[3] In June 2007, it expected to be profitable by the fall,[28] but in December 2007 it was not a profitable company.[53] In January 2008, Etsy received an additional $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer.[54]
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Etsy is an e-commerce website (etsy.com) focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items fall under a wide range of categories, including art, photography, clothing, jewelry, food, bath and beauty, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire, and jewelry-making tools. All vintage items must be at least 20 years old.[2] The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.[3]

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