One of the first things to do is to decide where you are physically going to sell your cards. Are you going to sell online with your own store, on a managed platform such as Etsy, or through local businesses and crafts fairs? Word of mouth and selling cards to family and friends will only go so far when it comes to selling cards. Good research will help to determine the opportunities.
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If you are making cards or other products using third-party graphics, remember to check out the terms of the artist. Not all font creators, stamp and graphics designers, and other artists allow you to sell work that you have created using their work. Some of these companies have restrictions. These restrictions might include limiting the number of cards made from any one stamp in a year or how the cards may be sold (for instance from retail outlets only and not online or from markets). Some companies require that the stamp information is placed on the back of the card or that the designer's name is credited.
Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.
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