The site was launched in 2005 by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build. Later Jared Tarbell joined the team. Former NPR executive Maria Thomas joined as COO in 2008, was promoted to CEO and left Etsy in December 2009. Robert Kalin resumed his role as CEO from December 2009 until July 2011. Investors include Sean Meenan, Albert Wenger, Spencer and Judson Ain, Union Square Ventures, and founders of Flickr and Delicious.
In this section, you can actually design and create your own card and print it out in your home to send to family and friends. There is a template to which you can upload a personal or family photo from your computer or choose one of the many images available on the site. You can also choose from among the many message options and also add your own personal note. Print it out and voila! You have your own custom paper greeting card that you can sign, seal with love and send just in time for the special occasion!
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.