Everyone gets to have one every year, and it's a day for celebrating. Send your friends and loved ones happy birthday wishes with birthday cards from Hallmark. For more than 100 years, we've been helping people celebrate their day of birth, and a card is a great way to show you card—so much longer-lasting than a social media post. You can choose from thousands of birthday cards to fit any mood or relationship; browse funny birthday cards as well as sweet, uplifting, heartfelt and religious birthday cards. From musical birthday cards to the exquisite hand-crafted detail of Signature cards to cool pop-up cards, you'll find a unique birthday card for any age.
What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.