In March 2010, Kalin said that the company is profitable and "plans to go public, though not until at least next year." Financial statements required to be filed by Etsy in order to go public show that due to reinvestment of annually increasing gross profits in marketing, product development, and management, the company has not reported a net profit as of 2015.
Adobe Spark Post is a free card maker that allows you to create something truly memorable for a loved one. Choose from a selection of sizes, design options and backgrounds to make a greeting card that definitely won’t be found in stores. Whether you’re creating a card for a birthday, wedding, anniversary, or a new baby's arrival, you can easily send a heartfelt message that will never be replicated.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.