In 2014, Etsy garnered a revenue of US$195.6 million, but registered a net loss of US$15.2 million. The platform generates revenue primarily from three streams: its Marketplace revenue includes a fee of  5% of final sale value, which an Etsy seller pays for each completed transaction, on top of a listing fee of 20 cents per item; Seller Services, Etsy's fastest growing revenue stream, includes fees for services such as "Promoted Listings", payment processing, and purchases of shipping labels through the platform; while Other revenue includes fees received from third-party payment processors.
In this section, you can actually design and create your own card and print it out in your home to send to family and friends. There is a template to which you can upload a personal or family photo from your computer or choose one of the many images available on the site. You can also choose from among the many message options and also add your own personal note. Print it out and voila! You have your own custom paper greeting card that you can sign, seal with love and send just in time for the special occasion!
We downloaded the available Mac greeting card programs – there are only six we could find that keep their software up to date and seemed safe to download – and tested them over the course of several weeks. In total, we spent about 40 hours designing cards and playing with the programs’ features so we could make well-informed comparisons between them. We created some event and holiday cards from scratch and with the provided templates. In each program, we also made invitations to a summer ice cream party to see if the software could help us make the designs we had in our heads a reality.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.