The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
Shortly after the IPO in 2015, a group of investors filed a class action lawsuit against Etsy claiming fraud. The suit claimed that Etsy's CEO and officers failed to disclose numerous problems with the site which could affect the stock price, among them that "more than 5 percent of all merchandise for sale on Etsy’s website may be either counterfeit or constitute trademark or copyright infringement” and that “brands are increasingly pursuing sellers on Etsy for trademark or copyright infringement, jeopardizing listing fees and commissions." The suit also claimed that Etsy management knew of the rampant trademark and copyright infringement but did little to stop it, and in fact worked to hide this information from potential investors.
As of December 31, 2014, Etsy had 54 million users registered as members, and the online marketplace for handmade and vintage goods connected 1.4 million sellers with 19.8 million buyers. At the end of 2014, Etsy had 685 employees, and had 29 million items listed. In 2014, Etsy had total sales, or Gross Merchandise Sales (GMS), of US$1.93 billion on the platform. Of this, 36.1% came from purchases made on mobile devices and 30.9% was generated outside the US.