As co-owners of The Land of Lost Content, the world’s largest archive of 20th Century popular culture, we’re always thinking of new, exciting ways to make Britain’s rich cultural heritage relevant to the modern consumer. Our greeting card collection with Hallmark does exactly that, and features images from the 50s, 60s and 70s in a 12-part collection.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.