One of our favorite games to play, giddy in our seats, while awaiting a bride’s first steps down the aisle is “guess the veil.” And if last year was all about glittery, jazzed-up versions that can affectionately be described as “extra,” this year brides are switching things up yet again, often opting to forgo veils entirely. “Brides are turning traditionalism on its head—literally—and rethinking the classic veil with showstopping modern alternatives,” says Dayna. From bridal hats to feathered headpieces, there’s a fresh head-topper for every bridal style.
Make their birthday card as unique as they are. Whether you’re personalising a cute Tatty Teddy card for mum, a funny card for dad, or a glittery fold-out card for your bestie, we have a perfect birthday card designed just for them. There’s also a wide range of birthday party invitations and milestone cards for all those big occasions, such as 21st birthdays, 30th birthdays, 50th birthdays, and even turning 100 birthday cards.
This card has optional greetings: Happy Birthday!, Happy Belated Birthday!, Thank You!, Thinking of You!, Just Saying Hi!, Get Well Soon!, Bon Voyage!, Have a Great Trip!, Merry Christmas!, Season's Greetings!, Happy Holidays!, Happy New Year!, Spring is Coming!, Welcome Spring!, Happy Spring!, Warm Wishes!, You're Invited!, Good Luck!, Congratulations!
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."
If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.