Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.
A couple of years ago, I shared this post about an incredible resource for printing vintage botanical art prints – Botanicus – the free, Web-based encyclopedia of digitized botanical literature from the Missouri Botanical Garden Library. When I found that resource, I couldn’t believe how many incredible and totally free images were just out there on the web to be printed and framed. It’s a budget decorator’s dream! I really didn’t think it could get any better – BUT IT JUST DID!
One of our favorite games to play, giddy in our seats, while awaiting a bride’s first steps down the aisle is “guess the veil.” And if last year was all about glittery, jazzed-up versions that can affectionately be described as “extra,” this year brides are switching things up yet again, often opting to forgo veils entirely. “Brides are turning traditionalism on its head—literally—and rethinking the classic veil with showstopping modern alternatives,” says Dayna. From bridal hats to feathered headpieces, there’s a fresh head-topper for every bridal style.
Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey.
Uses Print professional business cards from home. Also great for contact cards, loyalty cards, gift tags and more. Print professional business cards from home. Also great for contact cards, loyalty cards, gift tags and more. Create professional invitations, announcements, reminders, seasonal offers and more from your printer. Print place cards for meetings, presentations, seminars and classrooms. Also ideal for labeling products at farmers markets, boutiques and conventions or for calling out food items on a buffet. Print quality greeting cards with a personal touch from home. Ideal for invitations, birthday cards, holiday cards and announcements. Ideal for elegant and memorable personalized note cards. Perfect for thank you cards, invitations and announcements.
My granddaughter starts kindergarten this year and she has sight words she'll need to know. We made her a set of flash cards with all 300 of her sight words for the year. I needed to get them done and shipped off so she could get a head start and they were here before I knew it. Easy to use, did a mail merge and printed them all out with minor corrections, mostly of the mea culpa variety.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.