What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.

I forgot your birthday And I'm feeling bad I forgot your birthday and now I'm so sad. I'm a silly, silly poo head Lawd, I'm a silly poo poo head I'm a silly poo poo head And I'm wishing I was dead. I forgot your birthday. You're such a good person And I like you a lot You mean so much to me Can't believe that I forgot I've been going crazy How much more can I take? I missed your birthday And I'm sure I missed the cake. I'm a silly poo poo head Lawd, I'm a silly poo poo head I'm a silly poo poo head And I'm wishing I was dead. I forgot your birthday. I'm all tore up inside. You're such a special person to me. I can't believe I've been such a silly poo poo head. Only a silly poo poo head would forget your birthday. Can you forgive me? Oh, pretty please. I'm a silly poo poo head. And I'm wishing I was dead. I forgot your birthday. Sorry about that. It won't happen again. Hope it was happy...!
Still, if you prefer to use your own photos and images and want to create quarter- or half-fold cards, Greeting Box may be a good fit. Since Greeting Box doesn’t have photo editing tools, you need to use another application, such as Apple’s Photos, to correct red-eye and crop images before you upload them. Once the images are in the software, you can only drag, layer, rotate and reverse them. There’s also a transparency option, but compared to Hallmark Card Studio’s design suite, which includes more effects and filters, Greeting Box’s tools are very basic. This program’s biggest benefit is its price – it only costs $9.99. Other greeting cards programs cost between $40.00 and $50.00. Our best pick, Canva, is a subscription service with a fee that, over time, can make it cost even more. While Canva has a limited free version, it can be frustrating to only have access to some of the features and graphics, and Greeting Box gives you full access with your initial download. Also, you can order more clip art directly from Greeting Box for a few extra dollars.
Keep in mind that there are already many handmade greetings cards available. To be really successful, you need to offer something a little different. In many areas, the market is swamped with handmade cards. An example of a niche is a "green" handmade card business where all products used are recycled, sustainably sourced, or some portion of proceeds benefit ecology projects around the world. When you are thinking about a niche, a great place to start is to think about the things that inspire you or make you smile. 
Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.[103]
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