However, it’s hard to ignore that some of the graphic design tools Hallmark includes give you more control over your creations than even Canva, our best pick, which only has basic drag-n-drop tools. Also, it has more filters, fonts and effects than Canva, though neither program has photo editing tools such as those for cropping images and removing red-eye. Hallmark Card Studio comes with significantly fewer clip art choices than Canva, as well as some of the other greeting card design programs we tested. However, its graphics are high quality, so they are easy to resize and alter for your design. Though not quite trendy, there are a lot of cute and attractive graphics and templates that cover major and minor holidays and events as well as a host of other types of projects you can make, including ornaments, certificates and business cards. Unlike Canva, Hallmark includes templates for traditional single- and multi-fold cards. Hallmark Card Studio also offers a lot of support to help first-time users, including a searchable index, video tutorials and an in-software link to its website. In addition, it is one of the few services we reviewed that offers technical support over the phone.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
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