Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.
Because Apple includes applications for photo editing and creative projects in its macOS, we found most of the Mac greeting card design programs we tested have fewer editing tools than their PC-compatible counterparts. This means you may need to edit photos in another application before you upload them to your greeting card software. A few of the programs we tested have some basic editing tools, such as those for cropping and fixing red-eye, but those same programs have lower quality graphics.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.