Etsy is popular as a side-business,[19] as well as a place to buy goods made from recycled and upcycled materials,[20] along with less expensive or more unusual versions of mass-produced items.[21] The unique nature of many of the items for sale is part of their appeal to some shoppers.[22][23] Product photos on Etsy tend to be editorial or artistic instead of commercial catalog style.[24] Sellers can add tags to their products to help buyers find them,[25] and buyers can choose to search for items available locally.[26] Etsy staffers publish lists of featured items.[27]
Hallmark birthday cards cover every age or milestone—from the cutest cards for first birthdays to 100th birthdays, we have a card for that! You'll also be able to browse Spanish birthday cards (including Quinceañera cards), plus a host of other languages, including French, Italian, Japanese and even Braille. We have hundreds of birthday gift ideas, as well as a huge selection of colorful birthday gift wrap and fun birthday party supplies like napkins and candles, so if you know someone who has a birthday coming up soon, make Hallmark your one-stop shop for all things birthday—minus the cake!
As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]
Recognizable cartoon figures like Snoopy, Mickey Mouse, and Felix the Cat also have a specific market, and then there's the big guy himself. Santa's look and demeanor has changed a lot over the years, but he's remained popular among buyers. Before Coca-Cola helped popularize our notion of Santa today, he often wore a green coat, or had elfish features instead more jolly ones.
Beth made a gorgeous journal using Letter to Rose printable kit. She paired the images with delicate laces for a very shabby chic junk journal. Enjoy the photos of her journal and draw inspiration from the unique way she has of combining elements on her pages. Beth has a flip-though of this journal on her YouTube channel. You can view it here. Beth's etsy store: https://www.etsy.com/ca/shop/JournalB...
If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.

I specifically left the themes on the date night cards fairly generic so that you could use a little creativity with your dates. So if you picked something like “Go Bowl,” it doesn’t necessarily have to mean go bowling. It could mean going out for noodle bowls for dinner, going and creating bowls at a paint your own pottery studio, or really anything you take it to mean.
In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.[61] Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.[62] In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.[63] The company acknowledged concerns about vendors selling other people's work as their own.[64]
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I’d like to introduce you to my new printable kit, Letters to Rose. This kit features gorgeous colours in pinks, blues with a splash of teal and black. Beautiful roses, doilies and vintage love letters, all come together in a shabby chic style, so you can create a romantic vintage-style journal. The journal pages measure 5X7 inches, and the collection includes pages, envelopes, journalling cards, tags and ephemera to add to your ...
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