Etsy is an e-commerce website (etsy.com) focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items fall under a wide range of categories, including art, photography, clothing, jewelry, food, bath and beauty, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire, and jewelry-making tools. All vintage items must be at least 20 years old. The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.