Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.


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One of the first things to do is to decide where you are physically going to sell your cards. Are you going to sell online with your own store, on a managed platform such as Etsy, or through local businesses and crafts fairs? Word of mouth and selling cards to family and friends will only go so far when it comes to selling cards. Good research will help to determine the opportunities.
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Uses Print professional business cards from home. Also great for contact cards, loyalty cards, gift tags and more. Print professional business cards from home. Also great for contact cards, loyalty cards, gift tags and more. Create professional invitations, announcements, reminders, seasonal offers and more from your printer. Print place cards for meetings, presentations, seminars and classrooms. Also ideal for labeling products at farmers markets, boutiques and conventions or for calling out food items on a buffet. Print quality greeting cards with a personal touch from home. Ideal for invitations, birthday cards, holiday cards and announcements. Ideal for elegant and memorable personalized note cards. Perfect for thank you cards, invitations and announcements.
Social media is a great place to get the word out about your handmade cards. Whether it's Pinterest, Facebook, Instagram, or another outlet, you have a tremendous opportunity to reach a wide group of people the world over. Look for Facebook sales groups, which are groups that allow selling to members. Some groups do not allow selling and you will risk coming over as spammy if you post in these groups without permission. Do a search on Facebook for Etsy groups. There are plenty to choose from. Instagram can also be a great place to show your work, just make sure that the link in your profile is to your store.

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The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.
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