As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay. Etsy has been compared to "a crafty cross between Amazon and eBay", and to "your grandma's basement". Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals Bonanza (formerly Bonanzle and 1000 Markets) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada, Artfire is based in the United States, and Hello Pretty is an online craft marketplace targeted at South Africans. Tindie is based in Portland, Oregon, and focuses on technology and electronics. ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.
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Social media is a great place to get the word out about your handmade cards. Whether it's Pinterest, Facebook, Instagram, or another outlet, you have a tremendous opportunity to reach a wide group of people the world over. Look for Facebook sales groups, which are groups that allow selling to members. Some groups do not allow selling and you will risk coming over as spammy if you post in these groups without permission. Do a search on Facebook for Etsy groups. There are plenty to choose from. Instagram can also be a great place to show your work, just make sure that the link in your profile is to your store.
Before you start selling your handmade cards take a little time to plan. You need a business plan. Investing time in planning upfront can help you stay on track, meet your goals, and avoid any nasty pitfalls along the way. There are a number of elements you need to consider during the planning process. Where will you sell? Who is your target audience? What makes you unique? These are just a few of the questions you need to answer as you develop a roadmap for your business.
The Graphics Fairy is a resource for Home Decorators, Graphics Designers and Crafters. Find over 6,000 FREE Vintage images, Illustrations, Vintage Pictures, Stock Images, Antique Graphics, Clip Art, Vintage Photos, and Printable Art, to MAKE craft projects, collage, Mixed Media, Junk Journals, DIY, scrapbooking, etc! DIY and Craft Tutorials, and Home Decorating Ideas are offered as well. Daily vintage image downloads since 2007. Most are Jpegs, or PDFs, but there are some Vectors as well. As far as I know these are all Royalty Free Images that are in the Public Domain in the US. However I cannot guarantee that. Please see my Faq page to find info on copyright laws in your country.
In 2014, Etsy garnered a revenue of US$195.6 million, but registered a net loss of US$15.2 million. The platform generates revenue primarily from three streams: its Marketplace revenue includes a fee of  5% of final sale value, which an Etsy seller pays for each completed transaction, on top of a listing fee of 20 cents per item; Seller Services, Etsy's fastest growing revenue stream, includes fees for services such as "Promoted Listings", payment processing, and purchases of shipping labels through the platform; while Other revenue includes fees received from third-party payment processors.
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