What sets you apart from all the other card making businesses out there? How will you stand out? If you take a look at the successful handmade card sellers on websites such as Etsy, you will see that very often they sell into a tightly defined niche. This is useful in a crowded market. If you are worried about competing in a very general market, take a look and see if there is a niche you can break into. This can be what makes you unique, and set you up as one of the only businesses catering to that segment.
Who doesn't love the smell of an old book, the crinkle of it's time worn pages. Quality vintage and victorian printables that let your mind wonder to journal treasures found in the attic. I have had a fascination with vintage journals from a young age, and combined with my love for scrapbooking and digital arts, I was led down this path... creating my own papers for hybrid scrapbooking!
In 2011, in an effort to add social networking features to Etsy, the company implemented features that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.[101]
As we tested each program, we evaluated the quantity and quality of the graphics and templates it includes. To check clip art quality, we flipped, rotated, resized and recolored images. Both during the design process and after we printed our final designs, we made sure the graphics retained their shape and that they didn’t pixelate or have jagged edges. We also uploaded our own pictures to create personalized designs and to make sure the programs didn’t distort or corrupt our files.
Think about the product that you are selling. Put together a product development plan that shows how versatile your idea is. Can it grow? Does that product spawn other products or idea that can potentially sell? While simply making some cards and putting them up for sale might prove successful, you will likely need more than the initial product. A product development plan will help take out the guesswork of how to make products that sell.
Never again will partygoers accidentally leave their favors behind when they head home at the end of the night. “This year, brides and grooms are sending guests away with gifts thoughtfully selected to be utilized and enjoyed in their everyday lives,” says Dayna. Because in an age of increasing attention to clutter (thank you, Marie Kondo), functional is the name of the game, and the most popular picks of the moment are the ones designed to be put to use—or even consumed, like these petite, personalized servings of coffee and honey. 

Identifying your target market is key. Your target market is the group of people who will buy your cards. Getting the word out about your product is your marketing plan. Knowing your target market will help you define your prices and determine where to market your cards. For example, if you sell cards which will appeal to hipsters, your target market is going to be very different than if you are selling cards for a kid's birthday.

Velvet guestbooks. Paper bow-ties. Raw stone cufflinks. “Unexpected materials are a clever way to really draw friends and family into your celebration,” says Dayna. Keep guests guessing with a range of surface textures and finishes in unanticipated presentations—like this custom leather bouquet wrap, which serves as the ultimate rugged complement to any romantic flower arrangement. Tactile details that beg for a closer look (and maybe even a hands-on touch) encourage attendees to stay engaged in the moment—because there’s nothing wrong with snapping a picture, but some things are best experienced IRL.


Telling your mom happy birthday with meaningful birthday greeting cards has literally never been easier (really, we’re in a new age here). Just choose your favorite card (we know it can all be overwhelming, just go with your gut on this one), write your personal message, and hit send. Didn’t we say it was easy? Never go to the post office again. Send a birthday card online with Postable and your friends will love you! And just so you never forget another birthday again, make sure your birthday alerts are turned on.

As co-owners of The Land of Lost Content, the world’s largest archive of 20th Century popular culture, we’re always thinking of new, exciting ways to make Britain’s rich cultural heritage relevant to the modern consumer. Our greeting card collection with Hallmark does exactly that, and features images from the 50s, 60s and 70s in a 12-part collection.
There is an increasing number of online craft marketplaces, such as Etsy, Amazon's Handmade, Artfire, and many other specialist sites. Selling online is a viable proposition for anyone with access to the internet. No technical skills are required to set up an online store within these online handmade marketplaces. Starting a store on Etsy is relatively quick and easy to do. But, you will need to work hard at taking top-notch photos of your cards, crafting superb product descriptions, and learning about search engine optimization and keywords to really get your online business off the ground. Don't worry if this sounds daunting, the Etsy seller's handbook is a fabulous source of information and will help you get started.
Call her clairvoyant, but last year Dayna predicted statement sleeves would take the bridal fashion world by puffy, voluminous storm in 2019—and all signs point to an accurate forecast. But before you start conjuring up visions of rigid, restrictive Victorian getups, think again—these sleeves are loose, flowy, and thanks to sheer fabrics and patterned lace cutouts, even downright sexy. Dayna’s top picks for a “glamorous, romantic, and completely Insta-worthy” long-sleeved look? Retro bell sleeves and—wait for it—an effortless silk bridal caftan.
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