There is an increasing number of online craft marketplaces, such as Etsy, Amazon's Handmade, Artfire, and many other specialist sites. Selling online is a viable proposition for anyone with access to the internet. No technical skills are required to set up an online store within these online handmade marketplaces. Starting a store on Etsy is relatively quick and easy to do. But, you will need to work hard at taking top-notch photos of your cards, crafting superb product descriptions, and learning about search engine optimization and keywords to really get your online business off the ground. Don't worry if this sounds daunting, the Etsy seller's handbook is a fabulous source of information and will help you get started.
If you are going to cover a range of cards and styles you will have a range of target markets and you will market-specific groups of cards to the relevant target market. Knowing your target market also helps you with marketing. If you know who this demographic is, you are much more likely to be able to reach out to them directly with your marketing efforts.
There’s just something about a paper greeting card that never loses its charm for some of us. We like to hold the greeting in our hands, feel the crisp paper, run our fingers over the words and pictures as if we were trying to absorb the essence of the message. Most of all we like to see the handwritten notes and the signatures of our loved ones. While ecards may be viewed instantly and forgotten over time, printed cards can be saved, cherished and shared for years. Although ecards have replaced printed cards in many instances as the more convenient, inexpensive and quick mode of wishing one another, printed cards still retain that special quality that electronic messages cannot convey effectively.
On the Etsy homepage, potential buyers can type a "product description" into the search bar, or, alternatively, they can "browse" through a list of options on the left side of the homepage, which includes Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more. Furthermore, buyers may choose from a list of categories by clicking on the "categories" link under "More Ways to Shop". This will bring the user to a page of over 30 categories, each containing subcategories.
Don’t know how, but I just came across your blog and I am having a ball looking around at all the wonderful images you have posted. You really inspire me, because I too am a country gal and from one country woman to another, you have great ideas and taste!! I want to thank you for all the “free bees”. You are very kind and generous. I have no doubt some of the things I see are going to end up in my home!
“As the world becomes increasingly eco-conscious, couples are choosing stylish and sustainable solutions for their weddings,” says Dayna. “Incorporating biodegradable floral confetti, vintage decor and even reusable straws are just a few ways to bring earth-friendly values into your big day.” And going green doesn’t have to mean skimping on personalized details. Case in point: this super customizable (and thoroughly charming) cake topper made from recycled cardstock.
If you are starting a business for the first time there's a wealth of support and information available including online groups. If you plan to sell on Etsy, you will find many tutorials available to get you started. You'll also find a wide selection of books published on the subject of running a successful handmade business. When looking at books, make sure you find books that are up to date. The market for selling handmade cards and other products is constantly changing. Another great option is online training and workshops.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.