One of the first things to do is to decide where you are physically going to sell your cards. Are you going to sell online with your own store, on a managed platform such as Etsy, or through local businesses and crafts fairs? Word of mouth and selling cards to family and friends will only go so far when it comes to selling cards. Good research will help to determine the opportunities.
Have I made my point yet? They are not kidding when they say bioDIVERSITY. There is literally every form of living thing available to choose from. Butterflies and water fowl, more frogs, turtles and lizards than I ever knew existed. Weird fancy pigeons, big and small game animals…it just goes on and on and on. The only bad part is you can’t search for specific images but hey, it’s free!
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.