As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.[91] Etsy has been compared to "a crafty cross between Amazon and eBay",[52] and to "your grandma's basement".[92] Etsy also has a number of direct competitors. DaWanda [de], based in Germany, closed in August 2018, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals[93] Bonanza (formerly Bonanzle and 1000 Markets[94]) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,[95] Artfire is based in the United States,[96] and Hello Pretty is an online craft marketplace targeted at South Africans.[97] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[98] ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.[99]
In February 2008, trouble at eBay, including a strike by some dissatisfied sellers, brought speculation that Etsy could be an increasing competitor.[55] At the same time, however, some Etsy sellers expressed discontentment with how Etsy was handling complaints about stores.[56] At the time, a comparison of the two websites included complaints that on Etsy, items are difficult to find, the interface "feels slow", and the buying and selling process is United States-centric.[57] Other reviewers enjoyed using Etsy's specialized search options,[58][59] including the "Shop Local" tool.[60]
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