Can you keep a secret? “Taking a cue from a certain celebrity wedding, this year couples are saying ‘I do’ with covert messages incorporated into their attire and accessories,” says Dayna. Whether you stamp a custom message on a tie bar, sew a sentimental patch into the lining of your gown, or opt for matching rings that come together to form the letters of your choice, these ultra-personalized touches prove that sometimes the most special details are the ones your guests can’t see.
Social media is a great place to get the word out about your handmade cards. Whether it's Pinterest, Facebook, Instagram, or another outlet, you have a tremendous opportunity to reach a wide group of people the world over. Look for Facebook sales groups, which are groups that allow selling to members. Some groups do not allow selling and you will risk coming over as spammy if you post in these groups without permission. Do a search on Facebook for Etsy groups. There are plenty to choose from. Instagram can also be a great place to show your work, just make sure that the link in your profile is to your store.
Making and selling handmade greeting cards provides the opportunity to simply earn a few extra dollars or to build a significant income. Most small card businesses fall halfway between these two extremes. Handmade cards remain popular and many people like to give handmade cards to mark birthdays and other special occasions. The greeting cards market is a $7.5 billion annual industry.
We downloaded the available Mac greeting card programs – there are only six we could find that keep their software up to date and seemed safe to download – and tested them over the course of several weeks. In total, we spent about 40 hours designing cards and playing with the programs’ features so we could make well-informed comparisons between them. We created some event and holiday cards from scratch and with the provided templates. In each program, we also made invitations to a summer ice cream party to see if the software could help us make the designs we had in our heads a reality.
The presentation of the cards—the packaging—helps make a successful handmade card business. A card that is neatly presented in a cellophane envelope looks more professional and can command a higher price than one that is unpackaged. Presenting cards in some form of packaging stops cards from becoming dirty or dog-eared and it also gives the ideal opportunity for further marketing. A label on the back with your phone number or website address could help you solicit further orders. Remember to consider shipping and packaging when factoring the costs per unit in your pricing formula.